Privacy policy

Last updated: May 16, 2025

Privacy Policy

This privacy statement outlines how Epic Couture ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website epiccouture.myshopify.com (the "Site"), use our services, make purchases, or otherwise interact with us in connection with the Site (collectively, the "Services"). "You" refers to any user of our Services—whether as a customer, site visitor, or other individual whose data we collect as described below.

Changes to This Privacy Policy

We may update this policy periodically to reflect adjustments in our practices or for operational, legal, or regulatory reasons. Updated versions will be published on the Site with a revised "Last Updated" date. Any legal requirements regarding notification will be fulfilled.

How We Collect and Use Personal Data

To deliver our services, we collect and process personal data as described below. The types of data collected depend on how you interact with us.

We may also use your data to communicate with you, provide or improve the Services, meet legal obligations, enforce terms, and protect the Services, our rights, and the rights of others.

Personal Data We Collect

Data Provided Directly by You

  • Contact Details: Name, address, phone number, email

  • Order Details: Billing/shipping address, payment info, order history

  • Account Info: Username, password, security credentials

  • Customer Service: Messages or inquiries you submit

Some functions require certain information. If not provided, you may not be able to access them.

Data Collected Automatically We collect technical data via cookies and similar tools, including device/browser data, IP address, and how you use our Site.

Data from Third Parties We may receive data from:

  • Service Providers: Shopify and payment processors

  • Analytics/Tracking Partners: Using pixels, SDKs, cookies

All third-party data is processed according to this policy.

Use of Personal Data

Order Fulfillment & Services We use your data to manage your account, process orders, communicate about purchases, and support product returns/exchanges.

Marketing With consent (if required), we use your data for personalized offers, email campaigns, and targeted ads. Legal basis: Art. 6(1)(f) GDPR.

Fraud Prevention & Security To ensure site safety, detect misuse, and protect users. Legal basis: Art. 6(1)(f) GDPR.

Customer Support & Optimization We analyze and respond to your interactions to enhance user experience and provide assistance.

Cookies

We use cookies for essential functionality and to analyze and personalize our Services. You can control cookies in your browser settings, but disabling them may affect functionality.

Cookie details: https://www.shopify.com/legal/cookies

Sharing Personal Data

We may share your data with:

  • Vendors and service providers (e.g., payment, hosting, analytics)

  • Marketing and business partners

  • Affiliates or corporate entities

  • Legal authorities in compliance with regulations

  • As part of business transactions (e.g., sale or merger)

We do not sell or share personal data for profiling without your explicit consent.

Data Rights

You may have the right to:

  • Access, correct, or delete personal data

  • Request data portability

  • Object to certain processing, including targeted advertising

  • Revoke consent

  • Lodge complaints with authorities

Contact us to exercise any rights.

Children’s Privacy

Our Services are not directed at children, and we do not knowingly collect data from individuals under 16. If you believe this has occurred, please contact us.

Data Retention & Security

We implement appropriate safeguards. Data is retained only as long as necessary for business, legal, or compliance reasons.

International Transfers

Data may be processed outside your country. Transfers are based on legal safeguards, such as EU Standard Contractual Clauses.

Contact

If you have questions or wish to exercise your rights, contact:

Epic Couture OG
Esslinger Hauptstraße 164A
1220 Vienna, Austria
Email: office@machs.at

We are the data controller under applicable law unless stated otherwise.